Betty Crocker vs Fruit by the Foot: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-11), Betty Crocker was named in 7 AI answers and Fruit by the Foot in 15, across ChatGPT, Claude and Gemini with web search on and off. Fruit by the Foot holds the larger share of voice. They are named together in 2 answers.

Key data
Betty Crocker — answers naming it7
Fruit by the Foot — answers naming it15
Share of voice splitBetty Crocker 32% / Fruit by the Foot 68%
Answers naming both2
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Betty Crocker tracked
7answers mention it
#6.0avg position
Positive (+0.62)sentiment
Fruit by the Foot tracked
15answers mention it
#5.1avg position
Positive (+0.43)sentiment

Relative share of voice

Of the 22 mentions across the two brands, Betty Crocker takes 32% and Fruit by the Foot 68%. They are named together in 2 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Betty Crocker or Fruit by the Foot more visible in AI answers?

In the latest Famewise run, Betty Crocker is named in 7 AI answers and Fruit by the Foot in 15. Fruit by the Foot has the higher share of voice. The two are named together in 2 answers.

How are Betty Crocker and Fruit by the Foot measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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