Boar's Head vs Publix: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-11), Boar's Head was named in 9 AI answers and Publix in 9, across ChatGPT, Claude and Gemini with web search on and off. Boar's Head holds the larger share of voice. They are named together in 3 answers.

Key data
Boar's Head — answers naming it9
Publix — answers naming it9
Share of voice splitBoar's Head 50% / Publix 50%
Answers naming both3
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Boar's Head tracked
9answers mention it
#4.8avg position
Positive (+0.69)sentiment
Publix
9answers mention it
#4.8avg position
Positive (+0.74)sentiment

Relative share of voice

Of the 18 mentions across the two brands, Boar's Head takes 50% and Publix 50%. They are named together in 3 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Boar's Head or Publix more visible in AI answers?

In the latest Famewise run, Boar's Head is named in 9 AI answers and Publix in 9. Boar's Head has the higher share of voice. The two are named together in 3 answers.

How are Boar's Head and Publix measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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