BodyArmor vs Nuun: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-11), BodyArmor was named in 16 AI answers and Nuun in 43, across ChatGPT, Claude and Gemini with web search on and off. Nuun holds the larger share of voice. They are named together in 10 answers.

Key data
BodyArmor — answers naming it16
Nuun — answers naming it43
Share of voice splitBodyArmor 27% / Nuun 73%
Answers naming both10
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

BodyArmor tracked
16answers mention it
#4.8avg position
Positive (+0.53)sentiment
Nuun tracked
43answers mention it
#4.0avg position
Positive (+0.55)sentiment

Relative share of voice

Of the 59 mentions across the two brands, BodyArmor takes 27% and Nuun 73%. They are named together in 10 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is BodyArmor or Nuun more visible in AI answers?

In the latest Famewise run, BodyArmor is named in 16 AI answers and Nuun in 43. Nuun has the higher share of voice. The two are named together in 10 answers.

How are BodyArmor and Nuun measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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