Cinnamon Toast Crunch vs Lucky Charms: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-11), Cinnamon Toast Crunch was named in 15 AI answers and Lucky Charms in 7, across ChatGPT, Claude and Gemini with web search on and off. Cinnamon Toast Crunch holds the larger share of voice. They are named together in 6 answers.
| Cinnamon Toast Crunch — answers naming it | 15 |
|---|---|
| Lucky Charms — answers naming it | 7 |
| Share of voice split | Cinnamon Toast Crunch 68% / Lucky Charms 32% |
| Answers naming both | 6 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 22 mentions across the two brands, Cinnamon Toast Crunch takes 68% and Lucky Charms 32%. They are named together in 6 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Cinnamon Toast Crunch or Lucky Charms more visible in AI answers?
In the latest Famewise run, Cinnamon Toast Crunch is named in 15 AI answers and Lucky Charms in 7. Cinnamon Toast Crunch has the higher share of voice. The two are named together in 6 answers.
How are Cinnamon Toast Crunch and Lucky Charms measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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