Culture Pop vs Dr Pepper: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-11), Culture Pop was named in 42 AI answers and Dr Pepper in 44, across ChatGPT, Claude and Gemini with web search on and off. Dr Pepper holds the larger share of voice. They are named together in 7 answers.

Key data
Culture Pop — answers naming it42
Dr Pepper — answers naming it44
Share of voice splitCulture Pop 49% / Dr Pepper 51%
Answers naming both7
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Culture Pop tracked
42answers mention it
#3.4avg position
Positive (+0.76)sentiment
Dr Pepper tracked
44answers mention it
#4.4avg position
Positive (+0.39)sentiment

Relative share of voice

Of the 86 mentions across the two brands, Culture Pop takes 49% and Dr Pepper 51%. They are named together in 7 answers.

Category leaderboards

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Culture Pop or Dr Pepper more visible in AI answers?

In the latest Famewise run, Culture Pop is named in 42 AI answers and Dr Pepper in 44. Dr Pepper has the higher share of voice. The two are named together in 7 answers.

How are Culture Pop and Dr Pepper measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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