Häagen-Dazs vs Tillamook: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-11), Häagen-Dazs was named in 42 AI answers and Tillamook in 30, across ChatGPT, Claude and Gemini with web search on and off. Häagen-Dazs holds the larger share of voice. They are named together in 8 answers.

Key data
Häagen-Dazs — answers naming it42
Tillamook — answers naming it30
Share of voice splitHäagen-Dazs 58% / Tillamook 42%
Answers naming both8
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Häagen-Dazs tracked
42answers mention it
#2.9avg position
Positive (+0.56)sentiment
Tillamook tracked
30answers mention it
#3.8avg position
Positive (+0.77)sentiment

Relative share of voice

Of the 72 mentions across the two brands, Häagen-Dazs takes 58% and Tillamook 42%. They are named together in 8 answers.

Category leaderboards

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Häagen-Dazs or Tillamook more visible in AI answers?

In the latest Famewise run, Häagen-Dazs is named in 42 AI answers and Tillamook in 30. Häagen-Dazs has the higher share of voice. The two are named together in 8 answers.

How are Häagen-Dazs and Tillamook measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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