Hi-Chew vs Trolli: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-11), Hi-Chew was named in 14 AI answers and Trolli in 20, across ChatGPT, Claude and Gemini with web search on and off. Trolli holds the larger share of voice. They are named together in 5 answers.

Key data
Hi-Chew — answers naming it14
Trolli — answers naming it20
Share of voice splitHi-Chew 41% / Trolli 59%
Answers naming both5
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Hi-Chew
14answers mention it
#8.3avg position
Positive (+0.79)sentiment
Trolli tracked
20answers mention it
#4.3avg position
Positive (+0.61)sentiment

Relative share of voice

Of the 34 mentions across the two brands, Hi-Chew takes 41% and Trolli 59%. They are named together in 5 answers.

Category leaderboards

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Hi-Chew or Trolli more visible in AI answers?

In the latest Famewise run, Hi-Chew is named in 14 AI answers and Trolli in 20. Trolli has the higher share of voice. The two are named together in 5 answers.

How are Hi-Chew and Trolli measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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