In-N-Out Burger vs Shake Shack: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-11), In-N-Out Burger was named in 59 AI answers and Shake Shack in 49, across ChatGPT, Claude and Gemini with web search on and off. In-N-Out Burger holds the larger share of voice. They are named together in 33 answers.
| In-N-Out Burger — answers naming it | 59 |
|---|---|
| Shake Shack — answers naming it | 49 |
| Share of voice split | In-N-Out Burger 55% / Shake Shack 45% |
| Answers naming both | 33 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 108 mentions across the two brands, In-N-Out Burger takes 55% and Shake Shack 45%. They are named together in 33 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is In-N-Out Burger or Shake Shack more visible in AI answers?
In the latest Famewise run, In-N-Out Burger is named in 59 AI answers and Shake Shack in 49. In-N-Out Burger has the higher share of voice. The two are named together in 33 answers.
How are In-N-Out Burger and Shake Shack measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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