King Arthur Baking vs Rumford: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-11), King Arthur Baking was named in 45 AI answers and Rumford in 18, across ChatGPT, Claude and Gemini with web search on and off. King Arthur Baking holds the larger share of voice. They are named together in 18 answers.
| King Arthur Baking — answers naming it | 45 |
|---|---|
| Rumford — answers naming it | 18 |
| Share of voice split | King Arthur Baking 71% / Rumford 29% |
| Answers naming both | 18 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 63 mentions across the two brands, King Arthur Baking takes 71% and Rumford 29%. They are named together in 18 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is King Arthur Baking or Rumford more visible in AI answers?
In the latest Famewise run, King Arthur Baking is named in 45 AI answers and Rumford in 18. King Arthur Baking has the higher share of voice. The two are named together in 18 answers.
How are King Arthur Baking and Rumford measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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