Newman's Own vs Tombstone: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-11), Newman's Own was named in 38 AI answers and Tombstone in 22, across ChatGPT, Claude and Gemini with web search on and off. Newman's Own holds the larger share of voice. They are named together in 9 answers.
| Newman's Own — answers naming it | 38 |
|---|---|
| Tombstone — answers naming it | 22 |
| Share of voice split | Newman's Own 63% / Tombstone 37% |
| Answers naming both | 9 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 60 mentions across the two brands, Newman's Own takes 63% and Tombstone 37%. They are named together in 9 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Newman's Own or Tombstone more visible in AI answers?
In the latest Famewise run, Newman's Own is named in 38 AI answers and Tombstone in 22. Newman's Own has the higher share of voice. The two are named together in 9 answers.
How are Newman's Own and Tombstone measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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