Skratch Labs vs Tailwind Nutrition: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-11), Skratch Labs was named in 31 AI answers and Tailwind Nutrition in 17, across ChatGPT, Claude and Gemini with web search on and off. Skratch Labs holds the larger share of voice. They are named together in 14 answers.

Key data
Skratch Labs — answers naming it31
Tailwind Nutrition — answers naming it17
Share of voice splitSkratch Labs 65% / Tailwind Nutrition 35%
Answers naming both14
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Skratch Labs tracked
31answers mention it
#3.0avg position
Positive (+0.80)sentiment
Tailwind Nutrition tracked
17answers mention it
#3.5avg position
Positive (+0.70)sentiment

Relative share of voice

Of the 48 mentions across the two brands, Skratch Labs takes 65% and Tailwind Nutrition 35%. They are named together in 14 answers.

Category leaderboards

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Skratch Labs or Tailwind Nutrition more visible in AI answers?

In the latest Famewise run, Skratch Labs is named in 31 AI answers and Tailwind Nutrition in 17. Skratch Labs has the higher share of voice. The two are named together in 14 answers.

How are Skratch Labs and Tailwind Nutrition measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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