Spindrift vs Waterloo: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-11), Spindrift was named in 99 AI answers and Waterloo in 48, across ChatGPT, Claude and Gemini with web search on and off. Spindrift holds the larger share of voice. They are named together in 39 answers.
| Spindrift — answers naming it | 99 |
|---|---|
| Waterloo — answers naming it | 48 |
| Share of voice split | Spindrift 67% / Waterloo 33% |
| Answers naming both | 39 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 147 mentions across the two brands, Spindrift takes 67% and Waterloo 33%. They are named together in 39 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Spindrift or Waterloo more visible in AI answers?
In the latest Famewise run, Spindrift is named in 99 AI answers and Waterloo in 48. Spindrift has the higher share of voice. The two are named together in 39 answers.
How are Spindrift and Waterloo measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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