Starburst vs Swedish Fish: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-11), Starburst was named in 28 AI answers and Swedish Fish in 28, across ChatGPT, Claude and Gemini with web search on and off. Starburst holds the larger share of voice. They are named together in 13 answers.
| Starburst — answers naming it | 28 |
|---|---|
| Swedish Fish — answers naming it | 28 |
| Share of voice split | Starburst 50% / Swedish Fish 50% |
| Answers naming both | 13 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 56 mentions across the two brands, Starburst takes 50% and Swedish Fish 50%. They are named together in 13 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Starburst or Swedish Fish more visible in AI answers?
In the latest Famewise run, Starburst is named in 28 AI answers and Swedish Fish in 28. Starburst has the higher share of voice. The two are named together in 13 answers.
How are Starburst and Swedish Fish measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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